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MEDIA BUYING AND PLANNING / RADIO & TV ADVERTISING: United Healthcare Radio - General Market
United Healthcare - HIspanic Market
BROCHURE & POSTER DESIGN:
NEWSPAPER ADVERTISING WITH REPLY CARDS-HISPANIC AND GENERAL MARKET:
BUSINESS TO BUSINESS CAMPAIGN:
The entire business outreach for CHIP was revised to include a comprehensive outreach program to small businesses in our communities. The effort includes a new folder, bounce-back letter of introduction, easel POP, posters for break rooms, and reply cards for interest.
EVENTS AND SPONSORSHIPS:
We negotiated many events per media partner with little or no hard costs so that the grassroots campaign into the communities was maximized. Est. Attendance for Events- 200-70,000+ per event
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UNITED HEALTHCARE-TEXAS
"Cinco de Mayo" "Fiestas Patrias" and Health Shows
All of the events that United Healthcare-Texas sponsored, contained an enrollment piece, that enabled the staff to actually help parents sign up and enroll on-site!