| TV and Radio Buying |
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Network TV, Cable Television and Radio, are all purchased using the most recent measurements available, and then "added value" is added on top of that to stretch the advertising dollar! If you ask any of The Idea Factory's clients, the will tell you that Ginger always gets fantastic rates with incredible extras. Let us go to work for you!!! |
Once the media campaign is researched and planned, the buy is negotiated. This is done with a combination of art and science, with media relationships being maximized.