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The Idea Factory Houston's dynamic marketing strategies have contributed to additional exposure of your brand and company.
PRINT AND TELEVISION
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Print - Advertise through newspaper articles written about something related and it has even more impact than placed advertising. For instance, say you have a new scotch bar in downtown..... You can have a review written about you by the "Around Town" Editor and your business is highlighted by a third party-this does NOT happen by accident! It is negotiated "added-value" and something that The Idea Factory is known for!
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Television - Network Televsion, as well as targeted Cable TV programs, are excellent ways to reach a large audience. Great media negotiation and post-buys make sure that TV has delivered the promised reach, and The Idea Factory holds media accountable, while becoming their partner in our clients' campaigns. Additionally, we can negotiate product placement with your logo on t-shirts in movies, logos on coffee cups, etc.
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